Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
Posts Tagged ‘mark schaefer’
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
Empathy, action, and my white privilege
A personal view of white privilege and advice in a world of injustice.
How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and […]
Five reasons content marketing is a mystery to me
Content marketing is not as straight-forward as it appears. In fact, it can be a downright mystery!
Marketing authority Mark Schaefer joins B Squared Media
Mark Schaefer joins B Squared Media as Chief Operating Officer.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
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