Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
A Marketing Manifesto for Human-Centered Marketing
This marketing manifesto summarizes key points in a human-centered approach to marketing.
Is This the Best a Man Can Get?
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
I’m trying to stand up to hate and I’m failing miserably
It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.
2019: The Most Human Year Because It Must Be
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
The best blog posts of 2018
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts of the year. It was a big year on {grow} as I tested new ideas that would eventually make it into a new book, started […]