Five essential guidelines to determine the best content for your business
Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.
How to hire an influencer for your business
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Facebook has no moral compass
Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.
Your organizational culture is your marketing
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
When a company aligns with customer values, is it serving, or pandering?
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Marketing’s job is to protect your brand. Are you doing your job?
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Marketing success means being invited to the island
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
Should one country govern the internet?
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.