Am I your friend or your brand?
I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?
I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business
Traveling to 65 countries has provided a unique business and life perspective. This blog post takes you along on some of the adventures.
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
In the past two weeks I’ve been hacked, scammed and impersonated. Now facebook stole my blog’s name. Time to fight back folks!
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.
Why not tune into the world’s most entertaining marketing podcast!
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