mark schaefer Tag Archives - Page 66 of 103 - Schaefer Marketing Solutions: We Help Businesses {grow}

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

Is your career path a result of a plan, or pure dumb luck?

Do you look up to certain people in the marketing field? Do you admire their successful career, planning and hard work? Maybe much of an individual’s career path is due to luck.

What it’s like to feel famous

For one day, the stars aligned and I experienced a unique sensation. Here’s what it’s like to feel famous.

A celebration of ten years of blogging, a celebration of you

Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.

Is it time to eliminate the sales function?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

The essential guide to self promotion for introverts

In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”