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The end of boring content: A call to belong

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.

The “social” in social media can’t be scaled. Be patient.

Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.

In praise of a stressful week

Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

As it sails into the sunset, thoughts on why Klout mattered

Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.

Is a college marketing degree worthless?

Students who want to be in marketing today face a dilemma. They need a degree to get a job but most of the marketing courses and teachers out there are terrible. Is a marketing degree worthless?

This large company just quit social media. Should you?

A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?

Just because you can, it doesn’t mean you should

Marketing automation has become a huge business. But just because you can, doesn’t mean you should, as this case study featuring Salesforce illustrates.