The stark reality behind the influencer lists
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
Students who want to be in marketing today face a dilemma. They need a degree to get a job but most of the marketing courses and teachers out there are terrible. Is a marketing degree worthless?
A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?
Marketing automation has become a huge business. But just because you can, doesn’t mean you should, as this case study featuring Salesforce illustrates.
“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.
Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.
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