Am I your friend or your brand?
I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?
Why inbound marketing costs inevitably increase over time
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
How to make the Content Marketing Hierarchy of Needs work for your business
Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business
“Never ask why” and other life lessons from 65 countries
Traveling to 65 countries has provided a unique business and life perspective. This blog post takes you along on some of the adventures.
Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
Four reasons most marketing departments are stuck in 2010
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
I’ve been hacked, impersonated, and scammed. Time to fight back
In the past two weeks I’ve been hacked, scammed and impersonated. Now facebook stole my blog’s name. Time to fight back folks!
How $1.50 can make or break your most important customer experiences
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
What does it take to create a podcast consistently for five years?
Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.
The Argument Against Gated Content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.