In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include:
- Rising losses from ad-blocking are pushing marketing dollars into new places.
- An unlikely source of content innovation — printed magazines and books.
- Innovations to merge games with serious editorial content to drive page views and engagement.
- Surprising insights on what almost every marketer is missing when it comes to creating effective video content.
And if this wasn’t juicy enough, Tom and I introduce a star-studded new motion picture: “Chatbots: Revolution” starring Sean Connery, Marge Simpson, and Slurry the lovable Marketing Companion Chatbot.
You are not going to miss this are you? Let’s find our marketing signal:
If you can’t access the edition above, click on this link to listen to Episode 77
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References for this podcast
Ad blocking to cost $12 billion
Kickstarter project for print-only tennis magazine
Most people watch with the sound off
Washington Post new story form and games
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.
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Illustration courtesy Flickr CC and Robin
