Something really interesting is brewing. It’s called Live Commerce, and I’m excited by this.
One of the trends coming out of China during the pandemic takes advantage of new technology in a way that combines influencers, entertainment, live streaming, fashion, and impulse buying. This has now become a major force in retailing and it’s beginning to show up in the U.S. Some are calling this the hottest new retail channel … and I agree.
One influencer in China sold nearly $2 billion in goods in one day.
This development is a major theme in the new Marketing Companion podcast episode. Brooke Sellas and I also look into:
- How Peppa Pig is changing our kids
- Why young people are not going into sales
- A challenge to Instagram influencers
You won’t want to miss this show! Just click here:
Click on this link to listen to Episode 225
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