AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
Word of mouth marketing can be enigmatic but critically important in the digital age
Standing out in the world is hard, but lessons from many years of personal branding classes can help you cut through the noise.
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
A collection of thoughts about AI and marketing, LinkedIn scams, and marketing innovations from Mark Schaefer
Business narrative is different from storytelling and using these fundamental techniques
The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!
Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.
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