Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
Blog Archive
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Trying to fill a marketing job? Watch out for ghosting
The trend of ghosting will test your patience in a hiring process. What can be done about it?
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
An important insight on leadership from Dana Malstaff
Entrepreneurial visionary Dana Malstaff delivers a leadership truth bomb.
Addressing the discomfort of digital ageism
I was accused of digital ageism. But historic mentoring roles are being flipped.
Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
New data-based strategies to win on TikTok
Social media genius Dennis Yu provides inside secrets on how to win at TikTok
Five trends pointing your business to the metaverse
The metaverse is coming fast. How should marketers respond?
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.