How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
Blog Archive
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Web3 User experience is missing the steering wheel
Web3 user experience is off the tracks. Where’s the steering wheel?
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
How to connect to customers in the metaverse and beyond
Mathew Sweezey predicts how we will connect to customers in the coming metaverse age.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
I just built a content showroom
My website is over-stuffed. So I needed a content showroom to get my work in the hands of those who need it most!
The true power of Web3 and margays
Web3 is daunting, but look closely and you may see the future of marketing.
Marketing ideas for the boring brand
Is a boring brand the end of marketing possibility? Not necessarily.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
The good, the bad, and the NFTS. Peering into the future at SXSW
SXSW always gives us the preview of the future. Here is the good, the bad, and the NFT.
How I made six-figures self-publishing my books
Achieving a significant passive income was only possible because of self-publishing my books.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.