The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Blog Archive
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends
Going to war
It’s not a vaccine. It’s a war time duty.
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
Are you struggling with your personal brand? It’s probably because of this.
Your personal brand can drive success. But the effort usually fails for one reason.
A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
What I do in my day as a marketing consultant and keynote speaker
What is the typical day of a marketing consultant? Here is a glimpse.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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