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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Are your social media commitments eating you alive? This is a good time to assess and clean house.

Marketing legend Sandy Carter gives her take on Web3 and beyond.

Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?

How would I adjust my career if I were starting over?

Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.


Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!

Working yourself sick is never a good idea, except when it is.

Are you doing a little better each year? Marketing iteration may be a path of obsolescence.

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year,

I launched a creator crypto token on Rally.io called $RISE and I’ve already learned a lot of hard lessons.


There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.

What marketing world are you living in today? … and other observations from Mark Schaefer.

The author signed up to be a football coach. Little did he know it was a marketing job!