How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
Blog Archive
What six years of writing for {grow} taught me (and now, you)
Six years of writing taught Kiki Schirr some new blogging tricks.
The singular importance of “Content Inc.”
A new edition of the beloved Content Inc. book deserves a place in your permanent collection.
What are the top marketing jobs and job skills post-COVID?
The pandemic has changed the world and marketing jobs along with it. What’s next for marketing employment?
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
The funny side of marketing with @ScottMonty and @TimWasher
Explore the funny side of marketing with Scot Monty and Tim Washer.
Lessons from a small journey into the post-COVID world
A business trip provided a glimpse into an emerging post-COVID world.
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Five ways the pandemic elevated the importance of personal brands
The importance of personal brands can no longer be disputed, especially now.
Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
Is embarrassment your entrepreneurial secret weapon?
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.