The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
Blog Archive
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
The funny side of marketing with @ScottMonty and @TimWasher
Explore the funny side of marketing with Scot Monty and Tim Washer.
Lessons from a small journey into the post-COVID world
A business trip provided a glimpse into an emerging post-COVID world.
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Five ways the pandemic elevated the importance of personal brands
The importance of personal brands can no longer be disputed, especially now.
Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
Is embarrassment your entrepreneurial secret weapon?
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
Why content marketing favors the bold
A bold conversation with Author Tom Peters revealed an insight about content marketing success.
Social Objects: It’s not just a product, it’s a conversation!
Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
How does Clubhouse and social audio fit into the marketing mix?
Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.
Tom Peters’ profound and unexpected advice to the marketing community
Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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