Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Web3 is daunting, but look closely and you may see the future of marketing.
Is a boring brand the end of marketing possibility? Not necessarily.
Marketing to the next generation consumer means accepting them more than understanding them.
Personal branding should be the centerpiece of a modern marketing strategy
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
SXSW always gives us the preview of the future. Here is the good, the bad, and the NFT.
Achieving a significant passive income was only possible because of self-publishing my books.
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Is this the most positive social media story of our generation?
The danger of the stylized persona and other timely marketing observations.
Are your social media commitments eating you alive? This is a good time to assess and clean house.
Marketing legend Sandy Carter gives her take on Web3 and beyond.
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
How would I adjust my career if I were starting over?
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
