Pissy answers to common marketing questions
There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.
Blog Archive
I was saved by my personal brand
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Five bright corners of the Internet to explore and love
If your mood is “pandemic dark,” check out these five benevolent and fascinating bright spots of the internet!
Top 5 reasons why marketing leaders won’t change with the times
Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?
Pandemic survival lessons in resilience from a flower
Pandemic survival is at the top of our minds. One unexpected solution came from a flower.
How to Avoid the Invisible Marketing Mistake All Businesses Make
This marketing mistake is probably happening in every company. A practical guide for improvement!
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
Freeing our customers from the limits of alone
Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.
Observing this event unfold was a content marketing masterclass
Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
The Marketing Companion Podcast
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