All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Is this the worst marketing tactic ever?

Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.

Listen Now

What to do When You’re Faced With a Total Dumpster Fire at Work

Sometimes all the bad things happen at once creating a dumpster fire at work. Here are seven tips from Brooke Sellas to get through to the other side.

How employee protest power is transforming corporate culture

Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

The Best Resource for Growing Your Business is Right in Front of You

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

How industries are being disrupted through stories

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

Video everywhere: Exploring marketing ubiquity

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Listen Now

What superhero is most like your social media marketing strategy?

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

So much social media community, so alone.

Del Williams was at the center of my social media community and many others. But in the end, it didn’t matter much.

The rising opportunity of creator-owned content licensing

Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.

An experiment that will help you embrace the chaos

We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.

Big company or small: Advertising at a crossroads

That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]

Listen Now