Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
Blog Archive
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Virtual Reality trends every marketer should be watching
Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!
To achieve a high price, you don’t always need high quality
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Five ways to disrupt yourself (infographic)
An inforgraphic on “how to disrupt yourself”
How to remain memorable in a content overkilled world
Here are three great tips to remain memorable with clients and contacts in a world overwhelmed by content shock.
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Mentorship and the Balance of Coaching and Cheerleading
Mentorship is important for all business leaders to consider. But modern mentorship requires an updated view of the cost and the benefits.
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
The most human company wins: A case study
To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.
Preparing for privacy: Here comes the CCPA (and more!)
Attorney Kerry O’Shea Gorgone shares tips for marketers on preparing for privacy laws like CCPA, the California Consumer Privacy Act.
Five Ways to Disrupt Yourself: The Fight for Relevance
To remain relevant, you have to disrupt yourself through a process of constant re-invention.
The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
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