The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
Archive for the ‘Marketing best practices’ Category
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
The Four Strategic Hurdles Facing the Modern Brand
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
Three ways to turn your creative effort into a money-making platform
Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
2019: The Most Human Year Because It Must Be
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
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