Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Influencer marketing grows up

In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up

Connecting to a new podcast on digital transformation

The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.

Should you trust The Meeker Report?

The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content "loops" in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

Artificial intelligence, real-life marketing

Artificial intelligence and marketing -- what's real, what's now, what's ahead? Our latest podcast episode is a far-ranging discussion on AI

5 Steps to conduct a superior podcast interview

A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success

The big shift: Ads, TV, and the content monetization challenge

One of the world's leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

20 Extraordinary Content Marketing Insights

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.