Progress anxiety, Facebook culture, and baby animals
Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Pissy answers to common marketing questions
There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.
I was saved by my personal brand
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Top 5 reasons why marketing leaders won’t change with the times
Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?
Pandemic survival lessons in resilience from a flower
Pandemic survival is at the top of our minds. One unexpected solution came from a flower.
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
Freeing our customers from the limits of alone
Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.