Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
Posts Tagged ‘mark schaefer’
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
The 10 best blog posts of 2019
Mark Schaefer lists the ten best blog posts of 2019 based on reader page views.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
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