That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
Read more
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Read more
This is not your normal post from me, but it is not your normal day. This is the 50th anniversary of the Apollo 11 moon landing. The moon landing was […]
Read more
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Read more
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Read more
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Read more
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Read more
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Read more
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Read more