mark schaefer Tag Archives - Page 72 of 98 - Schaefer Marketing Solutions: We Help Businesses {grow}

My client burst into tears. And that was a very good thing.

My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!

Does every brand need to take a political stand?

Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?

Sex sells. But how about beauty and truth in the age of authenticity?

Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

Five golden lessons from writing 2,000 blog posts (and counting)

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

To dramatically increase creativity, slash your budget in half

Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Five of my best insights on becoming a great marketing consultant

How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.