By Mark Schaefer
There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum.
Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.
I had an amazing opportunity to host Mitch on the latest episode of The Marketing Companion and talk about:
- Where the digital marketing agency is growing and why
- The digital marketing agency arms race — how is technology changing the competition?
- The role of agencies as arbiters of marketing technology and why this a surprising twist.
- The three considerations for deploying Artificial Intelligence to win in the marketplace.
- The eCommerce on-ramp — Hear why Mitch claims that every agency and brand needs to go deep with Amazon.
You won’t want to miss this extraordinary episode!
Click on this link to listen to Episode 121
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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