How Adidas is redefining sport during the pandemic
The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.
Blog Archive
Purpose or passion? Here’s what research says leads to high performance
Is success driven by purpose or passion? New research provides a surprising answer.
10 Steps for your company to embrace cause marketing — and be believed!
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
An easy and extraordinary system to learn how to learn
This interview reveals a clever process Keith Jennings used to learn how to learn and create encyclopedic knowledge.
Tuning into customer emotional cues during the pandemic
Tuning into emotional cues and other pandemic survival thoughts in a final post from Mars Dorian.
Progress anxiety, Facebook culture, and baby animals
Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Why Emotion-Driven Data Is Dangerous
When we include our emotions in data, the data is dangerous. Sure, we all want to tell a stellar story. But good data does that all on its own.
Pissy answers to common marketing questions
There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.
I was saved by my personal brand
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Five bright corners of the Internet to explore and love
If your mood is “pandemic dark,” check out these five benevolent and fascinating bright spots of the internet!
Top 5 reasons why marketing leaders won’t change with the times
Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?
Pandemic survival lessons in resilience from a flower
Pandemic survival is at the top of our minds. One unexpected solution came from a flower.
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