Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.
Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?
Gary V believes college is a waste of time. Is it possible to succeed in a marketing career without attending marketing classes at a university?
One of the problems most companies face is the unintended consequences of technology and its especially acute today
Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.
