Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
For one day, the stars aligned and I experienced a unique sensation. Here’s what it’s like to feel famous.
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast — and the beginning of a new one.
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
