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The Rise of the Curated Feed

Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.

Reflections on content quality and my role as a human antenna

It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.

A Marketing Manifesto for Human-Centered Marketing

This marketing manifesto summarizes key points in a human-centered approach to marketing.

4 Digital Marketing Trends Vital for the Freelancer

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

Is This the Best a Man Can Get?

The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

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Who are your marketing heroes?

Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.

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4 Ways Social Listening Can Inform Your Marketing Strategy

Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

I’m trying to stand up to hate and I’m failing miserably

It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.

Marketing Behaviors and Skills to Pay the Bills in 2019

This is a season for reflection so let’s explore the new skills and marketing behaviors needed to pay the bills in the new year.

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

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The art of the #humblebrag and other sources of good PR

There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]