All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Are you becoming an obsolete marketing professional?

Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?

Market networks bring businesses into the “enabling economy”

Market networks are transforming the way small service providers are connecting to customers.

Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

If you’re trying to reach young men with your products, have you considered Twitch and other eSports livestreaming programs?

Help. I’m enslaved by my smartphone.

Are our devices making us dumb? Sometimes it’s hard to tell. I’m feeling enslaved by my smartphone.

Is a career in social media marketing secure?

Will a career in social media marketing survive long-term or will it be folded into new departments and disciplines?

7 Ways a small business can use social media resources wisely

This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big […]

Driving economic benefits from your Alpha Audience

Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.

The Fatal Flaw of A/B Testing

By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s […]

Snapchat for the win

Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.

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On Twitter’s birthday: How Twitter changed my life

On Twitter’s birthday, reflections on how the 10-year-old company has changed my life, and the world.

Highlights from SXSW 2016

Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.