Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Hustle, UFOs, and Instagram viewing parties?

200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!

The pandemic’s hidden cost to creativity and creators

Creativity and creators will be challenged when randomness is eliminated from the workplace.

How Adidas is redefining sport during the pandemic

The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.

Why “CottageCore” is the next big lifestyle and marketing trend

CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.

LinkedIn spam, Facebook ban, what’s happening to digital marketing?

LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.

Children take charge of family purchasing power

There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.

Pandemic may re-wire consumer behavior and marketers should pay attention

A new book suggests the pandemic will alter consumer behavior for years to come. Are you ready?

Why Facebook thinks hate is good for business

Why has Facebook ignored evidence that its product is fanning hate and divisiveness?