What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Is the Age of Apple over?
Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?
What every marketer needs to know about the Internet of Things
The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
An insider’s view of the American election and its meaning for marketers
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
What marketing skills do you need for career success today?
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
The true goal of influence: Persuasion
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
Content marketing FOMO and the future of marketing budgets
In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing
The Marketing Companion Podcast
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