The AI Revolution isn’t just about creating new tools – it’s about transforming how we learn, understand, and interact with information. And that’s exactly why NotebookLM has become the darling of the AI research community. As someone who’s spent decades observing how technology reshapes human behavior, it’s been fun for me to experiment with this new application.
Here’s what’s really going on: We’re drowning in information. Between podcasts, blog posts, and the endless stream of developments on social media, staying current is like drinking from a firehose. NotebookLM isn’t just another note-taking app – it’s an AI-powered research companion that actually understands context and helps connect the dots.
It’s as close to getting a brain extension as you’ll see (at least for now!).
What makes NotebookLM different is its ability to act as both a librarian and a study buddy. When you’re deep in research mode, it doesn’t just store your notes – it actively helps you understand them. It can summarize complex papers, explain difficult concepts, and even highlight connections between different pieces of research that you might have missed. This is game-changing for anyone navigating the complex world of AI development.
But there’s something even more profound happening here. In all my years of studying digital transformation, I’ve noticed that the tools that truly stick are the ones that feel natural – that work the way our brains work. NotebookLM gets this right. It’s not trying to force users into a rigid system. Instead, it adapts to your thinking style, helping you build knowledge in a way that feels organic and intuitive.
NotebookLM — But wait, there’s more!
A few months ago, NotebookLM users discovered they could use the voice mode to command the app to have a discussion with itself, something similar to a podcast episode. A few people have even produced AI-fueled podcasts with synthetic hosts!
While I have no plans to do this with The Marketing Companion, I did turn to NotebookLM to help me in a pinch this week. My podcast is now in its thirteenth year, and remarkably, I’ve never missed an episode. But this week was close!
My human co-host became too sick to record, and out of time, I turned to NotebookLM for help. The new episode provides extraordinary value in two ways: It’s a mesmerizing demonstration of AI voice capabilities. But what’s really cool is that I uploaded my upcoming new book “Audacious: How Humans Win in an AI World” and asked the “hosts” to review the book.
The result was more than I expected, and I think you’ll love this mind-bending podcast episode. If you haven’t experienced NotebookLM in action, this will get your head spinning. Ready? All you have to do is click here:
Click here to enjoy Marketing Companion Episode 304
Please support our sponsor, who brings you this amazing episode.
Bravo for Brevo!
This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.
Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.
Go to https://www.brevo.com/marketingcompanion to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!
Illustration courtesy MidJourney
