What you need to know about Zoom doom and gloom
Rumors, accusations, and lawsuits seem to be swirling around Zoom, the best video app for working at home. Should you be using it?
Blog Archive
A time to dispense hope
A message to encourage you to dispense hope during this time of crisis.
For business to win in the coronavirus crisis, head to the bottom of the pyramid
The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
Coronavirus in the house
The coronavirus is disrupting many lives and has now hit me personally.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Where today’s hurt meets tomorrow’s hope
Times are tough, but tomorrow’s hope may lie in unexpected sources, according to Keith Jennings.
6 Steps to deal with business uncertainty in this coronavirus crisis
Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.
The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
This is your war and your story. Write it well.
Your story of your time in the coronavirus crisis is being written right now. Take control of it.
Five ways to battle the psychological disorientation of coronavirus
Psychological disorientation is creeping in as the coronavirus robs us of our life fuel. Fight it now with these five ideas.
Everything is out of date because the world is new
The world is new, life is hard, and we screwed up our show.
How do you sell in a coronavirus environment?
I’ve received several variations of this question in this tumultuous time. So it’s probably on a lot of minds. Here’s my view of selling in this coronavirus environment. First, let […]
7 Non-obvious coronavirus implications for marketing
Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
Looking into the void
The coronavirus has created a deep void in my professional life. How to cope?
Why you need to have a focus on focus
These examples shows the importance of focus on a strategy, even when enticing opportunities come along.
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