Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Blog Archive
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
The gentle art of giving up
Never give up. Well, maybe not. There is certainly a time and place to think about giving up.
Tips and tools for the smart remote worker
More companies are creating opportunities for the remote worker. Here are some ideas to survive in this new work environment.
How many marketing strategies do you need?
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
The Four Strategic Hurdles Facing the Modern Brand
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
Is your career path a result of a plan, or pure dumb luck?
Do you look up to certain people in the marketing field? Do you admire their successful career, planning and hard work? Maybe much of an individual’s career path is due to luck.
What it’s like to feel famous
For one day, the stars aligned and I experienced a unique sensation. Here’s what it’s like to feel famous.
Why content creators need to ditch the ad revenue model
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
A celebration of ten years of blogging, a celebration of you
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
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