mark schaefer Tag Archives - Page 65 of 96 - Schaefer Marketing Solutions: We Help Businesses {grow}

Starting a new business still takes smarts

Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

Podcasting’s next big moment: The insider insights

Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider

Discovering your true point of differentiation

Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.

10 ways to engage with me or hire me

I don’t “sell” on my blog but it occurs to me that many people may not know what I do. Here are 10 ways you and your business can engage with me.

Is Facebook good for the world?

Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?