An experiment that will help you embrace the chaos
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
Blog Archive
Big company or small: Advertising at a crossroads
That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
Three Marketing Slogans I’d Change For The Better
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Apollo kid, over the moon.
This is not your normal post from me, but it is not your normal day. This is the 50th anniversary of the Apollo 11 moon landing. The moon landing was […]
Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Virtual Reality trends every marketer should be watching
Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!
To achieve a high price, you don’t always need high quality
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Five ways to disrupt yourself (infographic)
An inforgraphic on “how to disrupt yourself”
How to remain memorable in a content overkilled world
Here are three great tips to remain memorable with clients and contacts in a world overwhelmed by content shock.
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.