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Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.

Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

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