The future of humor in marketing with The Marketoonist
Mark Schaefer
By Mark Schaefer
One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST:
On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including …
The “slow revelation” that made him realize humor could be a key part of his marketing future
The connection between “story” and humor in corporate communications
The process companies go through to add humor to their marketing communications
Why the best humor starts with pain points
What happens when you get it wrong
How you consider humor, cultural references, and the international audience
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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