Schaefer Marketing Solutions: We Help Businesses {grow}

A discussion on our favorite recent marketing books

Mark Schaefer

recent marketing books

We’ve covered a lot of ground on the Marketing Companion podcast over the five years we have been on the air but Tom Webster and I have never discussed our favorite recent marketing books.

We’re both voracious readers and we thought it would be fun to discuss some of the books that we have been reading in the past year.

Here are some of the books we discuss in this new show:

Story Driven: You don’t need to compete when you know who you are by Bernadette Jiwa

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary

Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

Attention Pays: How to Drive Profitability, Productivity, and Accountability by Neen James

Friend of a Friend .: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus

The Click Moment: Seizing Opportunity in an Unpredictable World by Frans Johannson

Leonardo da Vinci by Walter Isaacson (yes … an interesting business book!)

This is really a fun and amazing discussion. Don’t miss Tom’s story of cooking robots! Click here to listen:

Click on this link to listen to Episode 128

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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