Schaefer Marketing Solutions: We Help Businesses {grow}

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer

big brother

In the latest episode of The Marketing Companion Tom Webster and I look at a couple of trends that are eerily Big-Brother-like.

Is Google a government? We talk about memos leaked to the WSJ that shows the potential power of Google to influence politics and nations. A fascinating discussion ensues.

John Hancock will only insure you if you wear digital fitness tracking devices. Brilliant marketing strategy or the beginning of Big Brother? Tom and I agree on this one, and our views might surprise you.

Finally, we discuss Medium’s radical new plan to kill ads and reward authors. We’re fans and I hope you are too!

Really interesting show. Check it out!

Click on this link to listen to Episode 136

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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Illustrations courtesy Flickr CC and duncan C. 

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