By Mark Schaefer
There’s no more relevant or interesting topic these days than the moving target of monetization in the online world. The model has changed drastically over the years but Dana Malstaff has found a method to do it right.
Dana is the leader of a 37,000-member BossMom Facebook Group that has provided a steady and growing income to her family. She does it by protecting her group members, by making them feel like they are accepted and they belong — never by advertising or selling directly.
Dana has discovered how to monetize a Facebook Group in a way that has created a thriving little empire that includes a conference, consulting services, and her latest book Climb Your Own Ladder
Dana’s approach is an excellent example of the human-centered marketing I propose in Marketing Rebellion
And then, a rant!
On the new Marketing Companion show I also go on a rant. Social media marketing has become a legion of followers who flock to the latest trend until they ruin it, in this case video storytelling.
There are 65 years of content uploaded on to YouTube every day. So why exactly are you posting more videos? Don’t follow the crowd because a guru tells you to do it. Great marketing isn’t about conformity, it’s about non-conformity. You’ll want to pay attention to this section of the show.
Here are some additional thoughts on why the future of social media marketing is NOT in video.
The new episode also explores the new surveillance economy and how social media might be used to track welfare fraud.
And finally, while most people show courage in their lives by coming out of the closet, we have some fun with Brooke as she goes into one.
There’s lots of fun and insight ahead on the 150th episode of The Marketing Companion:
Click on this link to listen to Episode 158
Other ways to enjoy our podcast
- Try this! “Alexa, play the latest episode of The Marketing Companion.”
- Click here to download the latest episode or subscribe in iTunes
- Listen to us on iHeart Radio
- Find us on Google Play
- Find the podcast on Stitcher
- Complete Marketing Companion Episode Guide
Please support our extraordinary sponsors. Our content is free because of their generosity.
Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
RSM Marketing provides your much-needed outsourced marketing department. Why struggle with turnover and staffing when RSM clients receive a marketing director and all the resources they need under a flat fee monthly subscription. RSM employs dozens of specialists and experienced marketing directors to assist companies ranging from startups to market leaders with thousands of employees. Companies across the country from all categories are choosing this model to overcome marketing complexity and outpace their competition. The typical outsourcing client uses 11 RSM subject matter specialists but pays less than the cost of one FTE. RSM’s mission is to achieve breakthrough for clients. RSM has been named twice to the INC 5000 list. Visit RSM for special Marketing Companion offers.
SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion
