By Mark Schaefer
There’s no more relevant or interesting topic these days than the moving target of monetization in the online world. The model has changed drastically over the years but Dana Malstaff has found a method to do it right.
Dana is the leader of a 37,000-member BossMom Facebook Group that has provided a steady and growing income to her family. She does it by protecting her group members, by making them feel like they are accepted and they belong — never by advertising or selling directly.
Dana has discovered how to monetize a Facebook Group in a way that has created a thriving little empire that includes a conference, consulting services, and her latest book Climb Your Own Ladder
.
Dana’s approach is an excellent example of the human-centered marketing I propose in Marketing Rebellion
and the source of a rich conversation between myself and Brooke Sellas on the latest episode of The Marketing Companion.
And then, a rant!
On the new Marketing Companion show I also go on a rant. Social media marketing has become a legion of followers who flock to the latest trend until they ruin it, in this case video storytelling.
There are 65 years of content uploaded on to YouTube every day. So why exactly are you posting more videos? Don’t follow the crowd because a guru tells you to do it. Great marketing isn’t about conformity, it’s about non-conformity. You’ll want to pay attention to this section of the show.
Here are some additional thoughts on why the future of social media marketing is NOT in video.
The new episode also explores the new surveillance economy and how social media might be used to track welfare fraud.
And finally, while most people show courage in their lives by coming out of the closet, we have some fun with Brooke as she goes into one.
There’s lots of fun and insight ahead on the 150th episode of The Marketing Companion:
Click on this link to listen to Episode 158
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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