{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

Latest Post

Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future. Read More

View All Results...

The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

It’s time to discern the role of humans in an AI world

Rise Above the Noise.

Recent Posts

You don’t need to have the right answers if you have the right questions.

The most popular blog posts of 2024

A mind-bending demonstration of AI and NotebookLM

What we learned about marketing in 2024

How should brands connect to consumer communities?

Are You Playing Small? Three Questions That Transform Your Career

In defense of Jaguar (I think I’m the only one)

New Research Shows That From Boomers to Zoomers, Authenticity Matters

How to talk to your children about social media and AI

How to Reimagine Universities for the AI Era

It’s time to disrupt the “timeless content marketing strategy”

America is still becoming

An inside view of LinkedIn success

The future of marketing happens here

DGAF: Why unhinged brands could be the safest marketing path

Why it was time to burn this brand community to the ground

Trending For You

10 Conversation starters for your marketing team

Influencer marketing is hitting a dead end

The 10 most impactful blog posts of the year

How does branding work today? The answer might surprise you.

The hierarchy of AI-generated content: Where humans thrive

Debating the 10 most relevant marketing trends

Whatever happened to Web3?

How to understand the five most common obstacles to change

How are you dealing with time-space compression?

How I made six-figures self-publishing my books

Six inspiring new ideas on community-based marketing

When does the program become the programmer?

Why is there a backlash against purpose-driven marketing?

Why leaked secret documents point to the future of social listening

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

How should brands connect to consumer communities?

Content Marketing

The singular importance of “Content Inc.”

How does content work in the world today?

My AI stack and other short observations from the marketing world

The 10 most impactful blog posts of the year

Should I become a content entrepreneur with a blog or a newsletter?

The signature story: Your critical marketing asset

The biggest tech threat to creators is not ChatGPT

I just built a content showroom

Why social sharing is the world’s most awesome content marketing metric

A Unified Theory of Content Success: Can anybody create effective content?

Unlocking the Power of Curated Content for Your Business

The biggest mistake content creators make today

The sexiest part of content marketing isn’t your content

It’s time to disrupt the “timeless content marketing strategy”

Why you need to ditch LinkedIn as your content platform

Why We Will Need New CTAs in the AI Era

Social Media Strategy

The long ugly road of measurement and influencers

The biggest threat to free speech and democracy isn’t speech, it’s amplification

How social media commitments can eat you alive

The ROI of creators: An inspiring influence marketing case study

Why writing an AI-assisted book was a total flop

Why Threads won’t work without Gen Z

Diving into the bizarre and secret world of luxury brand marketing

What is the ROI of a blue check mark?

Five things you need to change on your website right now

Don’t be overwhelmed. Custom GPTs are simple and fun!

The creator economy is in hyperdrive. Is it time to climb aboard?

Why leaked secret documents point to the future of social listening

What is the best social media channel for my business?

Is there a renaissance ahead for organic social media?

Why CapCut might be the Gen Alpha social media app

Marketing Strategy

Is it time for you to try messy marketing?

How to be the best fake possible

Learning From 100 Years of the World’s Greatest Brand

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Why does marketing exist?

Is your marketing getting a little better each year? That’s not enough.

Why AI does not mean the doom of marketing

Are we creating AI, or are AI Agents creating us?