{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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It's never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

What is the “gist” of you? Staying relevant as a creator

Rise Above the Noise.

Recent Posts

Six inspiring new ideas on community-based marketing

Five pitfalls of personal branding: When becoming known doesn’t work

Diving into the bizarre and secret world of luxury brand marketing

The biggest tech threat to creators is not ChatGPT

Reflecting on the most rewarding marketing experience of my life

What the “Whole Self” Movement Means to Marketers

An explanation of marketing for the arts in five minutes

Why leaked secret documents point to the future of social listening

What is the ROI of a blue check mark?

Philip Kotler commentary on Peter Drucker and the current state of marketing

Grading 12 marketing predictions about the future

The race to embrace AI might overwhelm ethical considerations

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A trip back in time, a trip to Suriname.

Five biggest mistakes I’ve made as an entrepreneur

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Trending For You

Is there a renaissance ahead for organic social media?

Seven daily habits to make you a more consistent content creator

Could this be the golden age of freelance (and other timely observations)

Hashing out a new marketing framework

Five trends pointing your business to the metaverse

In remembrance of Twitter. Let’s never forget

Interpreting the 10 rules of growth as an entrepreneur

How does branding work today? The answer might surprise you.

BeReal: A practical guide for marketers and adults

Diving into the bizarre and secret world of luxury brand marketing

20 Entertaining Uses of ChatGPT You Never Knew Were Possible

10 Conversation starters for your marketing team

The most significant business advice I’ve received

Dealing with the creepiness of personal branding

What’s the difference between thought leaders and a personal brand?

Enter the bizarro world of the next generation consumer

Content Marketing

A content arms race started on February 01, 2013. A case study.

The rising opportunity of creator-owned content licensing

How to monetize your content

Why Your Content Isn’t King Any More

What is the current state of content distribution? The answer is “who”

Seven daily habits to make you a more consistent content creator

Five reasons content marketing is a mystery to me

I just built a content showroom

Four ways to jumpstart your content marketing by creating insights instead of information

The business case for personal branding in one photograph

The iceberg chart of content creation

How industries are being disrupted through stories

Will interactive content finally become mainstream?

Should I become a content entrepreneur with a blog or a newsletter?

My favorite quote about creating content

Five strategies to win the content marketing arms race

Social Media Strategy

Is there a renaissance ahead for organic social media?

What is the best social media channel for my business?

Winning the War for Attention: A talk from #SMMW20

How social media commitments can eat you alive

A simple theory of social media sales success

What superhero is most like your social media marketing strategy?

What is the ROI of a blue check mark?

Big, huge, massive, surprising social media trends

The creator economy is in hyperdrive. Is it time to climb aboard?

For business to win in the coronavirus crisis, head to the bottom of the pyramid

Diving into the bizarre and secret world of luxury brand marketing

The long ugly road of measurement and influencers

Five things you need to change on your website right now

Why leaked secret documents point to the future of social listening

Assessing a decade of social media marketing with Jay Baer

Marketing Strategy

10 Steps for your company to embrace cause marketing — and be believed!

Five facts indicating dramatic post-pandemic consumer changes

The Transformation is Happening: Consumers as Brand Creator

Is this the biggest marketing megatrend of the decade?

Why does marketing exist?

Is the pandemic driving a new marketing rebellion?

The myth of 1000 true fans

Buying on beliefs? I don’t believe it