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custom gpt

Cutting through the hype of Custom GPT

linkedin

Why you need to ditch LinkedIn as your content platform

creator economy

How big is the creator economy? Three times larger than we thought!

marketing pillars

The marketing pillars of our future

skills every marketer needs

The five key skills every marketer needs today

social media addiction

Who’s responsible for social media addiction? Me and you.

messy marketing

Is it time for you to try messy marketing?

marketing budget cuts

How to keep your job when facing marketing budget cuts

Learning From 100 Years of the World’s Greatest Brand

generosity

The Generosity Paradox: Why Corporate Giving Can Be Perilous

time-space compression

How are you dealing with time-space compression?

marketer's career

AI Won’t Kill the Experienced Marketer’s Career. It Will Propel It.

human marketing

Is it possible to achieve human marketing at scale?

meme marketing

Speed Kills: Why Meme Marketing Rules the Internet

building a movement

Is it easier to build a business or start a movement?

gen z exposed

Gen Z Exposed

Trending For You

I just earned my first revenue from ChatGPT and other observations

ai and marketing

A radical idea about AI and marketing

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

Five signs that new pandemic consumer trends are sticking around

10 Golden Rules of Personal Branding

You can’t be an expert. And you don’t have to be.

america's greatest writer

Three marketing lessons from America’s greatest writer

generosity

The Generosity Paradox: Why Corporate Giving Can Be Perilous

Milli Vanilli Line

When do you and ChatGPT cross the Milli Vanilli Line?

Could this be the golden age of freelance (and other timely observations)

How to overcome your fear of being honest and open in your content

how to become a genius

How to Become a Genius

Five reasons content marketing is a mystery to me

Ten inspiring examples of Human-Centered Marketing

Marketing consultant? Here are the juicy insider tips!

Hashing out a new marketing framework

Content Marketing

Five strategies to win the content marketing arms race

Seven daily habits to make you a more consistent content creator

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

An updated formula for creating content that stands out

Why content marketing favors the bold

The business case for personal branding in one photograph

content success

A Unified Theory of Content Success: Can anybody create effective content?

AI-generated content

The hierarchy of AI-generated content: Where humans thrive

Why Your Content Isn’t King Any More

My favorite quote about creating content

Will interactive content finally become mainstream?

10 Ideas about the Future of Content Marketing

How content can help companies create consumer habits

“I’m sick of content marketing”

protecting your content from AI

Protecting Your Content From AI: A Contrarian View

Why social sharing is the world’s most awesome content marketing metric

Social Media Strategy

threads

Why Threads won’t work without Gen Z

A simple theory of social media sales success

Winning the War for Attention: A talk from #SMMW20

Is there a renaissance ahead for organic social media?

What is the best social media channel for my business?

What is the ROI of a blue check mark?

Five things you need to change on your website right now

Big, huge, massive, surprising social media trends

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

Assessing a decade of social media marketing with Jay Baer

The creator economy is in hyperdrive. Is it time to climb aboard?

future of social listening

Why leaked secret documents point to the future of social listening

For business to win in the coronavirus crisis, head to the bottom of the pyramid

The long ugly road of measurement and influencers

How social media commitments can eat you alive

Marketing Strategy

remarkable-marketing-challenging-climate

Remarkable Marketing During a Challenging Climate

The pandemic opened new opportunities for personalization

philip kotler on peter drucker

Philip Kotler commentary on Peter Drucker and the current state of marketing

Welcome to the supply chain, your marketing strategy

Hashing out a new marketing framework

The myth of 1000 true fans

Is the pandemic driving a new marketing rebellion?

Why 2021 will be the most important year in the history of marketing

10 Conversation starters for your marketing team

The Transformation is Happening: Consumers as Brand Creator

Progress anxiety, Facebook culture, and baby animals

messy marketing

Is it time for you to try messy marketing?

Is this the biggest marketing megatrend of the decade?

Why are the Four Ps of Marketing still a big idea in the digital world?

Why Gen Z is hiding out in digital campfires

The inevitable pattern occurring on every social media platform

personal branding

Why I take Instagram seriously, and you should, too.

Are you getting buried by the stylized persona?

My journey with nerves

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

how to become a genius

How to Become a Genius

The life-changing power of a spiky point of view

How to be business cool while networking at a social event

schaefer

Five life lessons from 40 years in the marketing world

Changing your narrative, building personal momentum

A human brand and my vulnerability journey

Five surprising ideas about building your personal brand in a time of crisis

What’s the difference between thought leaders and a personal brand?

The Adam Grant Rant

Dealing with the creepiness of personal branding

pitfalls of personal branding

Five pitfalls of personal branding: When becoming known doesn’t work

marketing for the arts

An explanation of marketing for the arts in five minutes

Influence marketing

An alternate view: The real influencer scam

creator economy

How big is the creator economy? Three times larger than we thought!

Mr. Beast and the formula for viral content

Emphasis on celebrity over authority is blowing up influencer strategy

The pandemic will change influencer marketing in powerful ways

What makes you a digital influencer?

Six Steps to Lead Influencer Marketing Without Getting Fined

Influence marketing state of the nation. Is it healthy to be an influencer?

The future of influencers and retail

Marketing Companion Podcast

custom gpt

Cutting through the hype of Custom GPT

marketing pillars

The marketing pillars of our future

messy marketing

Is it time for you to try messy marketing?

generosity

The Generosity Paradox: Why Corporate Giving Can Be Perilous

human marketing

Is it possible to achieve human marketing at scale?

gen z exposed

Gen Z Exposed

personal impact of AI

A personal view of the AI impact on marketing

content success

A Unified Theory of Content Success: Can anybody create effective content?

AI-generated content

The hierarchy of AI-generated content: Where humans thrive

business narrative

Master the Art of Business Narrative: A Game-Changer for Marketers

My journey with nerves

The Most Amazing Content Marketing Miracle

whatever happened to web3

Whatever happened to Web3?

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

whole self

What the “Whole Self” Movement Means to Marketers

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