{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh "growth hack" promising overnight results. But let's not overlook some of the "OG" marketing fundamentals! Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

Rediscovering the OG Fundamentals of Marketing

Rise Above the Noise.

Recent Posts

LinkedIn engagement down? Here’s why.

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Why every business is selling diapers now. AI versus SEO

The Era of AI Solopreneurship Starts Now

Strip humanity to its essence and you’ll build a durable business

Seven new ways brand communities are changing the marketing world

Now you can access my marketing consulting mind for free

OpenAI Instant Checkout: Conversations just became eCommerce

Your Customers are Being Rewired. Are You Freaking Ready for This?

Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption

A contrarian view to work life balance

This is Why Social Media Marketers Struggle

Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales

Three Ways Human Marketers Survive When AI Comes for Their Job

How to keep from being Cracker Barreled

The AI Kids: New Skills They Need Most

Trending For You

Are you getting buried by the stylized persona?

Could this be the golden age of freelance (and other timely observations)

Are you really building a personal brand on TikTok?

The problem with social listening platforms and disconnected customers

How to Become a Genius

Should you still pursue a career in marketing?

The sexiest part of content marketing isn’t your content

Is it time for you to try messy marketing?

15 Years On, Five Ways Blogging Changed My Life Forever

A Prediction: The Fourth Marketing Rebellion

Six marketing megatrends we’re watching right now

A Human Renaissance in the Age of AI

Why Gen Z is hiding out in digital campfires

The long ugly road of measurement and influencers

Six inspiring new ideas on community-based marketing

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Content Marketing

Content Marketing is no longer about the content

Protecting Your Content From AI: Not So Fast!

Why We Will Need New CTAs in the AI Era

Should I become a content entrepreneur with a blog or a newsletter?

It’s time to disrupt the “timeless content marketing strategy”

The biggest tech threat to creators is not ChatGPT

Seven daily habits to make you a more consistent content creator

Dissecting Apple’s disruptive marketing case study

Has the pressure of success made me less creative?

The business case for personal branding in one photograph

The hierarchy of AI-generated content: Where humans thrive

How AI is creating a pandemic of dull (and what to do about it!)

Why you need to ditch LinkedIn as your content platform

The signature story: Your critical marketing asset

When to compromise with content

I was dazzled and confused when I asked #ChatGPT to write like a woman

Social Media Strategy

What is the ROI of a blue check mark?

Goodbye Google? Dissecting the role of AI and SEO

Why Threads won’t work without Gen Z

Diving into the bizarre and secret world of luxury brand marketing

The long ugly road of measurement and influencers

Five things you need to change on your website right now

Don’t be overwhelmed. Custom GPTs are simple and fun!

Is there a renaissance ahead for organic social media?

The ROI of creators: An inspiring influence marketing case study

Why leaked secret documents point to the future of social listening

How social media commitments can eat you alive

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Why CapCut might be the Gen Alpha social media app

Why writing an AI-assisted book was a total flop

The creator economy is in hyperdrive. Is it time to climb aboard?

What is the best social media channel for my business?

Marketing Strategy

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A turning point for a blog, AI self-soothing, and the death of a mascot

The inescapable role of humans in an AI world

Reconsidering the marketing budget when everything is marketing

This business fail taught me about psychological switching costs

Marketing’s Biggest Challenge starts NOW

Five trends pointing your business to the metaverse