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AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.

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Research points to the “Attention Equation” behind measurable content success

Secrets of the Sustainable Personal Brand

Is it time to embrace ethically-sourced marketing?

When There’s No More “Up.” Lessons from the Top of the Mountain

The Marketing Companion Podcast: Beginning of a New Era

The most important “soft skill” in the AI Era

This Chatbot re-humanized the conversation

Why text matters so much to AI search success (and more!)

Rediscovering the OG Fundamentals of Marketing

LinkedIn engagement down? Here’s why.

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Why every business is selling diapers now. AI versus SEO

The Era of AI Solopreneurship Starts Now

Strip humanity to its essence and you’ll build a durable business

Seven new ways brand communities are changing the marketing world

Now you can access my marketing consulting mind for free

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Do we begin to battle AI for human artistry?

The AI Easy Button imperils the future of marketing research

The greatest value of AI might be presence

The new influencers beat traditional advertising effectiveness

Why CapCut might be the Gen Alpha social media app

Five strategies to win the content marketing arms race

The heritage moat: Why nostalgia marketing dominates today

Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”

The photo that changed my life (and maybe yours)

Is there a renaissance ahead for organic social media?

Finding Your Edge in a World of Automated Content

Three reasons why brand is more important in the AI Era

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

How are you dealing with time-space compression?

You can’t be an expert. And you don’t have to be.

The surprising impact of word of mouth marketing in a digital age

Content Marketing
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How AI is creating a pandemic of dull (and what to do about it!)

The photo that changed my life (and maybe yours)

How to infuse humanity into an AI World

Why Gated Content Kills Your Marketing Success

You don’t need to have the right answers if you have the right questions.

A mind-bending demonstration of AI and NotebookLM

What we learned about marketing in 2024

New Research Shows That From Boomers to Zoomers, Authenticity Matters

It’s time to disrupt the “timeless content marketing strategy”

DGAF: Why unhinged brands could be the safest marketing path

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The Parasite Economy: An Upside for Creators

The signature story: Your critical marketing asset

Sometimes, marketing comes down to a personal decision

Exploring the overlooked world of social objects

The Real Reason Marketing Content is Getting Worse

Social Media Strategy
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Amazing Facts Every Marketer Should Know About Fortnite

3 Examples that Prove the Power of Brand Storytelling

What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

How to begin social media marketing with no budget

The Argument Against Gated Content

This large company just quit social media. Should you?

Your social media strategy plan: Where do you START?

Is social media marketing still a thing?

How Many Social Media Accounts Does Your Company Need?

Why the content marketing future is NOT in video content

What is your strategy in an era of brand resistance?

Five reasons using controversy as a content strategy backfires

The three biggest social media problems are NOT social media problems

19-Year-Old Shows Anybody Can Become Known With Commitment

Carthage must be destroyed – and Facebook competition too.

10 Epic Shifts that are Re-Writing the Rules of Marketing

Marketing Strategy
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The biggest tech threat to creators is not ChatGPT

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Does social media marketing still matter? Not like you think.

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Striving for brand preference versus brand awareness

Why Gen Z is hiding out in digital campfires

The business case for personal branding in one photograph

Values and marketing: Which leads which?

Welcome to the supply chain, your marketing strategy

Is there a renaissance ahead for organic social media?

Five strategies to win the content marketing arms race

7 Reasons why this is the most challenging time to be in marketing

Hashing out a new marketing framework

Is this the biggest marketing megatrend of the decade?

Marketing ideas for the boring brand

Enter the bizarro world of the next generation consumer

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How to infuse humanity into an AI World

The end of brands, or the end of common sense?

A mind-bending demonstration of AI and NotebookLM

What we learned about marketing in 2024

An inside view of LinkedIn success

The Parasite Economy: An Upside for Creators

Sometimes, marketing comes down to a personal decision

The economic value of human authenticity

Are you really building a personal brand on TikTok?

A singular view of human creativity as AI encroaches

Beyond Imposter Syndrome

Your personal brand is not about you (surprise!)

How do you measure thought leadership?

My commencement address: Enthusiasm as competitive advantage

The art of starting and stopping content projects

15 Years On, Five Ways Blogging Changed My Life Forever

Influence marketing
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Diving into the bizarre and secret world of luxury brand marketing

Grading 12 marketing predictions about the future

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Marketing that works. Marketing that heals. The time is now.

The creator economy is in hyperdrive. Is it time to climb aboard?

Seven small observations on marketing right now

Debating the 10 most relevant marketing trends

The long ugly road of measurement and influencers

The art of self promotion

7 Reasons why this is the most challenging time to be in marketing

Marketing consultant? Here are the juicy insider tips!

10 Ideas about the Future of Content Marketing

Five life lessons from 40 years in the marketing world

Should I become a content entrepreneur with a blog or a newsletter?

Enter the bizarro world of the next generation consumer

Influence marketing state of the nation. Is it healthy to be an influencer?

The Marketing Companion Podcast
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Why it was time to burn this brand community to the ground

The signature story: Your critical marketing asset

A spicy marketing lesson from Ed Sheeran

Exploring the overlooked world of social objects

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

State of the Nation: Brand Communities

The pursuit of personal peace

How curiosity fuels your marketing

Beyond Imposter Syndrome

What business are you in … Really?

Does ‘move fast and break things’ still work with AI?

The problem with social listening platforms and disconnected customers

The inescapable role of humans in an AI world

Reflections from the best marketing retreat ever

The art of starting and stopping content projects

Marketing a radical new idea that could change sports

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