By Mark Schaefer
My new book, Marketing Rebellion: The Most Human Company Wins
It is my best book, and my best professional work. Allow me to tell you why this is essential reading, and a book unlike any other business book you’ve ever read.
Let’s start at the beginning. Take a look at this short video to understand the premise.
If you can’t view the video above click to see it on YouTube: Marketing Rebellion video
Did this video make you squirm a little? It sure made me uncomfortable. In fact, writing this book made me question the very foundations of what it means to be a marketer today.
Why Marketing Rebellion is an essential book
“Marketing is in an existential crisis” – Ashley Freidlein, eConsultancy
The fields of marketing, advertising, and PR are literally convulsing with change. No strategy we employed in the past is likely to work in a world where technology is racing ahead of us, customers buy based on personal values more than product features, trust in brands is at 10-year low, and nobody sees your ads any more.
I understand if you feel overwhelmed, stuck, and even fearful about the new marketing landscape. We need a new playbook, something we can understand and hold on to through these years of overwhelming change. That’s exactly what I provide in Marketing Rebellion.
Packing a punch
“Today, you can no longer be in a city. You must be OF the city.” — Fabio Tambosi, Adidas
Here are the main deliverables of my new book:
Your view of marketing will change forever. Through extensive research, expert insights, and groundbreaking case studies, I paint a true picture of the world today and what it takes to succeed in it.
You will gain an instant competitive advantage. Most marketing organizations are asleep … and they don’t even know they’re asleep. This book delivers the truth in a way that will provide sustainable competitive advantage to you and your business because you’re going to roll right over your drowsing competitors.
You’ll have actionable steps to move forward. I am a teacher. I’m not going to lay a bunch of alarming new insights on you and then walk away. I want you to succeed and every chapter has achievable, actionable ideas. If you buy the book, you will also have access to many supporting resources including a valuable workbook filled with more insights, study questions, and bonus material — for free.
You’ll be inspired. There has never been a more exciting time to be in marketing. Let me introduce you to some inspiring people and companies who have adopted a human-centered approach to business. Together, we can lead this rebellion.
You’ll have fun. Articulating the future of marketing is a serious topic but I let it unfold in an exciting and even funny writing style. One reviewer said he couldn’t put the book down and I think you’ll feel the same way. I mean, the book comes with its own coloring book. That’s a first, right?
Are you in?
“You can keep up with the blazing pace of culture or you can measure. You probably can’t do both.” — Marc Simons, Giant Spoon
Writing this book was like getting a new masters degree. I studied, researched, and wrote about one topic for two years. And I have a clear view of the new marketing landscape. To win, it’s going to take a new mindset, a new skillset, a new relationship with our customers.
It’s going to take nothing less than a Marketing Rebellion.
Please join me in this essential movement toward human-centered marketing.
Buy the book in paper and Kindle here: Marketing Rebellion: The Most Human Company Wins
Buy a hardcover book here.
(Audio book is on the way for Audible, Amazon and iTunes!).
Thank you so much for your support!
