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Recent Posts

AI Easy Button

The AI Easy Button imperils the future of marketing research

heritage moat

The heritage moat: Why nostalgia marketing dominates today

marketing content

How to overcome Content Shock in a world of AI slop

marketing companion

My Fond Farewell to The Marketing Companion

best blog posts of 2025

The Top Blog Posts of 2025

humane marketing

The critical distinction between Human versus Humane marketing

Your personal brand isn’t a project, it’s a lifestyle

marketing fail

Target’s $100 million Word-of-Mouth Marketing Fail

Research points to the “Attention Equation” behind measurable content success

Secrets of the Sustainable Personal Brand

ethically sourced marketing

Is it time to embrace ethically-sourced marketing?

lessons from Mark Schaefer

When There’s No More “Up.” Lessons from the Top of the Mountain

end of an era

The Marketing Companion Podcast: Beginning of a New Era

soft skill

The most important “soft skill” in the AI Era

chatbot

This Chatbot re-humanized the conversation

text matters

Why text matters so much to AI search success (and more!)

Trending For You

When does the program become the programmer?

look at loyalty

A New Look at Loyalty

Marketing's Biggest Challenge

Marketing’s Biggest Challenge starts NOW

does Ai have a marketing problem

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

How do you measure the value of a brand community? Ten ideas.

creators and community

A New Commercial Strategy: Creators and Community

bold marketing

The Thin Line Between Bold Marketing and Brand Suicide

I just built a content showroom

threat to creators

The biggest tech threat to creators is not ChatGPT

Fundamentals of Marketing

Rediscovering the OG Fundamentals of Marketing

The surprising impact of word of mouth marketing in a digital age

It’s Time to Unite in a Content Creator Guild

messy marketing

Is it time for you to try messy marketing?

cognitive decline

How frequent AI usage is leading to cognitive decline

The end of brands, or the end of common sense?

In remembrance of Twitter. Let’s never forget

Content Marketing

AI bot

My All-time Best Interviewer Was an AI Bot

marketing consulting

Now you can access my marketing consulting mind for free

new ctas

Why We Will Need New CTAs in the AI Era

pandemic of dull

How AI is creating a pandemic of dull (and what to do about it!)

10 Ideas about the Future of Content Marketing

signature story

The signature story: Your critical marketing asset

Should I become a content entrepreneur with a blog or a newsletter?

substack

Is it time to monetize your audience through Substack?

The sexiest part of content marketing isn’t your content

linkedin

Why you need to ditch LinkedIn as your content platform

I just built a content showroom

compromise with content

When to compromise with content

Content Marketing is no longer about the content

protecting your content from AI

Protecting Your Content From AI: Not So Fast!

pressure of success

Has the pressure of success made me less creative?

biggest mistake content creators make

The biggest mistake content creators make today

Social Media Strategy

The creator economy is in hyperdrive. Is it time to climb aboard?

Five things you need to change on your website right now

amplification

The biggest threat to free speech and democracy isn’t speech, it’s amplification

capcut

Why CapCut might be the Gen Alpha social media app

influence marketing case study

The ROI of creators: An inspiring influence marketing case study

Is there a renaissance ahead for organic social media?

custom gpts

Don’t be overwhelmed. Custom GPTs are simple and fun!

What is the ROI of a blue check mark?

AI and search

Goodbye Google? Dissecting the role of AI and SEO

How social media commitments can eat you alive

Your personal brand isn’t a project, it’s a lifestyle

Why writing an AI-assisted book was a total flop

The long ugly road of measurement and influencers

threads

Why Threads won’t work without Gen Z

future of social listening

Why leaked secret documents point to the future of social listening

What is the best social media channel for my business?

Marketing Strategy

Five signs that new pandemic consumer trends are sticking around

chatgpt starter pack

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

rage farm

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

marketing budget cuts

How to keep your job when facing marketing budget cuts

The Transformation is Happening: Consumers as Brand Creator

Striving for brand preference versus brand awareness

ChatGPT versus Bard

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

jaguar copy nothing

In defense of Jaguar (I think I’m the only one)

abandon a strategy

When it’s time to abandon a strategy and listen to the world

Learning From 100 Years of the World’s Greatest Brand

It’s Time to Unite in a Content Creator Guild

frontier firm

New research points to the emerging “AI Frontier Firm”

skills every marketer needs

The five key skills every marketer needs today

AI marketing strategy

How to Design an AI Marketing Strategy

end of an era

The Marketing Companion Podcast: Beginning of a New Era

cracker barrel

How to keep from being Cracker Barreled

personal branding

Secrets of the Sustainable Personal Brand

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

how to become a genius

How to Become a Genius

lessons from Mark Schaefer

When There’s No More “Up.” Lessons from the Top of the Mountain

PERSONAL BRANDING CLASSES

5 Lessons from teaching personal branding classes for five years

My most embarrassing business mistakes revealed

How I made six-figures self-publishing my books

Are you getting buried by the stylized persona?

schaefer

Five life lessons from 40 years in the marketing world

LinkedIn growth

The LinkedIn growth secrets nobody talks about

marketing for the arts

An explanation of marketing for the arts in five minutes

Why ChatGPT will profoundly transform every marketing career, starting now

Mark Schaefer and Amanda Russell

Exploring the personal branding pivot

pitfalls of personal branding

Five pitfalls of personal branding: When becoming known doesn’t work

human marketers

Three Ways Human Marketers Survive When AI Comes for Their Job

How to create your TED talk

Influence marketing

creators and community

A New Commercial Strategy: Creators and Community

creator economy

How big is the creator economy? Three times larger than we thought!

measure thought leadership

How do you measure thought leadership?

Influence marketing state of the nation. Is it healthy to be an influencer?

new influencers

The new influencers beat traditional advertising effectiveness

Marketing Companion Podcast

marketing companion

My Fond Farewell to The Marketing Companion

humane marketing

The critical distinction between Human versus Humane marketing

Secrets of the Sustainable Personal Brand

end of an era

The Marketing Companion Podcast: Beginning of a New Era

Fundamentals of Marketing

Rediscovering the OG Fundamentals of Marketing

AI Solopreneurship

The Era of AI Solopreneurship Starts Now

marketing consulting

Now you can access my marketing consulting mind for free

instant answers

Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption

Rewriting the Rules of Marketing

Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales

AI kids

The AI Kids: New Skills They Need Most

AI SIgnals

Wide Range of AI Signals Will Determine Purchasing Recommendations

attention economy

Attention Economy 2.0 and the Impact on Marketing

simple AI bots

Building a simple AI assistant can transform your business now

speed

The AI Challenge Marketers Aren’t Talking About

compromise with content

When to compromise with content

curse of authenticty

The curse of authenticity

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