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Your Content Marketing Survival Plan: Abandon the Attention Economy

Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.

Recent Posts

Three Ways Human Marketers Survive When AI Comes for Their Job

How to keep from being Cracker Barreled

The AI Kids: New Skills They Need Most

The most human marketing I’ve ever seen

Stop the presses. I think I was just bored.

Wide Range of AI Signals Will Determine Purchasing Recommendations

The sad and mysterious tale of my invisible book

Attention Economy 2.0 and the Impact on Marketing

Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”

My All-time Best Interviewer Was an AI Bot

Trending For You

Dissecting Apple’s disruptive marketing case study

Exploring the personal branding pivot

The 10 biggest marketing challenges have nothing to do with AI

From Work to What? Surviving the AI Utopia Narrative

When Robots Care More: The Evolution of Human Empathy

How AI is creating a pandemic of dull (and what to do about it!)

The story behind the world’s first AI activated book

How frequent AI usage is leading to cognitive decline

The photo that changed my life (and maybe yours)

The end of brands, or the end of common sense?

Content Marketing

The Real Reason Marketing Content is Getting Worse

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

My AI stack and other short observations from the marketing world

Why We Will Need New CTAs in the AI Era

Re-Energize Your Blog: 10 Tips You Didn’t See Coming

Are you really building a personal brand on TikTok?

The biggest mistake content creators make today

The art of starting and stopping content projects

15 Years On, Five Ways Blogging Changed My Life Forever

Nine ideas to market to young people who avoid marketing

Social Media Strategy

How Many Social Media Accounts Does Your Company Need?

Why the content marketing future is NOT in video content

What is your strategy in an era of brand resistance?

Five reasons using controversy as a content strategy backfires

The three biggest social media problems are NOT social media problems

19-Year-Old Shows Anybody Can Become Known With Commitment

Carthage must be destroyed – and Facebook competition too.

10 Epic Shifts that are Re-Writing the Rules of Marketing

The new standards for strategy and social media success

The alternative to content marketing command and control? Advice from OK Go

Marketing Strategy

7 Reasons why this is the most challenging time to be in marketing

Hashing out a new marketing framework

Is this the biggest marketing megatrend of the decade?

Marketing ideas for the boring brand

Enter the bizarro world of the next generation consumer

Five reasons why your marketing department needs to focus on personal branding

Reconsidering the marketing budget when everything is marketing

The thunderous collision of civil activism and marketing

Is your marketing getting a little better each year? That’s not enough.

Adopting cryptocurrency as a marketing strategy

Personal branding

15 Years On, Five Ways Blogging Changed My Life Forever

How to be the best fake possible

My most embarrassing business mistakes revealed

Personal Brand Versus Corporate Brand: Which is More Effective?

Experiencing marketing career burnout? Read this.

The Blog Post That Shocked the World

A New Commercial Strategy: Creators and Community

That time I changed my life by ignoring my customers

Why you need to ditch LinkedIn as your content platform

How big is the creator economy? Three times larger than we thought!

Influence marketing

10 Ideas about the Future of Content Marketing

Five life lessons from 40 years in the marketing world

Should I become a content entrepreneur with a blog or a newsletter?

Enter the bizarro world of the next generation consumer

Influence marketing state of the nation. Is it healthy to be an influencer?

The thunderous collision of civil activism and marketing

15 Popular Marketing Trends: Hot or Not?

Three resources to stay relevant … and more

The future of influencers and retail

How does branding work today? The answer might surprise you.

Marketing Companion Podcast

Beyond Imposter Syndrome

What business are you in … Really?

Does ‘move fast and break things’ still work with AI?

The problem with social listening platforms and disconnected customers

The inescapable role of humans in an AI world

Reflections from the best marketing retreat ever

The art of starting and stopping content projects

Marketing a radical new idea that could change sports

Why is there a backlash against purpose-driven marketing?

How does a business start using AI without being overwhelmed?

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