{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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NotebookLM has captured the imaginations of an overwhelmed tech community. But it's more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

A mind-bending demonstration of AI and NotebookLM

Rise Above the Noise.

Recent Posts

What we learned about marketing in 2024

How should brands connect to consumer communities?

Are You Playing Small? Three Questions That Transform Your Career

In defense of Jaguar (I think I’m the only one)

New Research Shows That From Boomers to Zoomers, Authenticity Matters

How to talk to your children about social media and AI

How to Reimagine Universities for the AI Era

It’s time to disrupt the “timeless content marketing strategy”

America is still becoming

An inside view of LinkedIn success

The future of marketing happens here

DGAF: Why unhinged brands could be the safest marketing path

Why it was time to burn this brand community to the ground

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The Parasite Economy: An Upside for Creators

The signature story: Your critical marketing asset

Trending For You

A profound discussion on the AI threat to creativity

The good, the bad, and the NFTS. Peering into the future at SXSW

10 Prompts that deliver blazing content creation ideas

How to be the best fake possible

Why Threads won’t work without Gen Z

A New Commercial Strategy: Creators and Community

What is the “gist” of you? Staying relevant as a creator

Marketing best practices for nonprofits

The 10 most impactful blog posts of the year

The Generosity Paradox: Why Corporate Giving Can Be Perilous

10 Golden Rules of Personal Branding

Are you struggling with your personal brand? It’s probably because of this.

Who’s responsible for social media addiction? Me and you.

Why social sharing is the world’s most awesome content marketing metric

Why ChatGPT will profoundly transform every marketing career, starting now

Why CapCut might be the Gen Alpha social media app

Content Marketing

The business case for personal branding in one photograph

Seven daily habits to make you a more consistent content creator

Why content marketing favors the bold

My favorite quote about creating content

The sexiest part of content marketing isn’t your content

How does content work in the world today?

How to monetize your content

Why We Will Need New CTAs in the AI Era

The Blog Post That Shocked the World

The art of starting and stopping content projects

The hierarchy of AI-generated content: Where humans thrive

Why you need to ditch LinkedIn as your content platform

The biggest mistake content creators make today

Five strategies to win the content marketing arms race

Should I become a content entrepreneur with a blog or a newsletter?

A Unified Theory of Content Success: Can anybody create effective content?

Social Media Strategy

Why writing an AI-assisted book was a total flop

How social media commitments can eat you alive

Diving into the bizarre and secret world of luxury brand marketing

Why CapCut might be the Gen Alpha social media app

Is there a renaissance ahead for organic social media?

Why leaked secret documents point to the future of social listening

The creator economy is in hyperdrive. Is it time to climb aboard?

What is the best social media channel for my business?

The long ugly road of measurement and influencers

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The ROI of creators: An inspiring influence marketing case study

Five things you need to change on your website right now

Don’t be overwhelmed. Custom GPTs are simple and fun!

What is the ROI of a blue check mark?

Why Threads won’t work without Gen Z

Marketing Strategy

The five key skills every marketer needs today

This is the most important word in marketing

Who’s responsible for social media addiction? Me and you.

Why does marketing exist?

Five trends pointing your business to the metaverse

10 Conversation starters for your marketing team

Is this the biggest marketing megatrend of the decade?

Values and marketing: Which leads which?