{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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To be human is to suffer. But how do we deal with crippling sadness and keep our businesses going at the same time? In this extraordinary podcast episode, Mark Schaefer and Dana Malstaff explore the meaning in suffering, and how they persisted in a business environment when the world seemed to be crashing. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart

Rise Above the Noise.

Recent Posts

Why strategic imperfection is your essential strategy to beating the bots

Has the pressure of success made me less creative?

When intelligence becomes worthless, marketing artists will survive

The Thin Line Between Bold Marketing and Brand Suicide

Six practical tips to stay ahead of the marketing learning curve

Dissecting Apple’s disruptive marketing case study

A turning point for a blog, AI self-soothing, and the death of a mascot

Exploring the personal branding pivot

The 10 biggest marketing challenges have nothing to do with AI

From Work to What? Surviving the AI Utopia Narrative

Goodbye Google? Dissecting the role of AI and SEO

When Robots Care More: The Evolution of Human Empathy

How AI is creating a pandemic of dull (and what to do about it!)

The story behind the world’s first AI activated book

How frequent AI usage is leading to cognitive decline

The photo that changed my life (and maybe yours)

Trending For You

The good, the bad, and the NFTS. Peering into the future at SXSW

Addressing the discomfort of digital ageism

A Prediction: The Fourth Marketing Rebellion

Six practical tips to stay ahead of the marketing learning curve

Is this the biggest marketing megatrend of the decade?

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The business benefit of social isolation and other observations

When do you and ChatGPT cross the Milli Vanilli Line?

Five things you need to change on your website right now

I just earned my first revenue from ChatGPT and other observations

How social media commitments can eat you alive

Highlights from the world’s best marketing event

Why leaked secret documents point to the future of social listening

7 Reasons why this is the most challenging time to be in marketing

How to keep your job when facing marketing budget cuts

I just built a content showroom

Content Marketing

My favorite quote about creating content

Five strategies to win the content marketing arms race

How to monetize your content

The 10 most impactful blog posts of the year

The signature story: Your critical marketing asset

The Blog Post That Shocked the World

The art of starting and stopping content projects

I was dazzled and confused when I asked #ChatGPT to write like a woman

Why social sharing is the world’s most awesome content marketing metric

The biggest mistake content creators make today

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

My AI stack and other short observations from the marketing world

10 Ideas about the Future of Content Marketing

Why you need to ditch LinkedIn as your content platform

The singular importance of “Content Inc.”

Content Marketing is no longer about the content

Social Media Strategy

Don’t be overwhelmed. Custom GPTs are simple and fun!

The creator economy is in hyperdrive. Is it time to climb aboard?

Why leaked secret documents point to the future of social listening

Goodbye Google? Dissecting the role of AI and SEO

Five things you need to change on your website right now

Why CapCut might be the Gen Alpha social media app

The ROI of creators: An inspiring influence marketing case study

What is the best social media channel for my business?

Is there a renaissance ahead for organic social media?

How social media commitments can eat you alive

Diving into the bizarre and secret world of luxury brand marketing

What is the ROI of a blue check mark?

Why Threads won’t work without Gen Z

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Why writing an AI-assisted book was a total flop

The long ugly road of measurement and influencers

Marketing Strategy

Reconsidering the marketing budget when everything is marketing

Philip Kotler commentary on Peter Drucker and the current state of marketing

Is your marketing getting a little better each year? That’s not enough.

Striving for brand preference versus brand awareness

What’s Next? Reflections on #SXSW 2024

The Transformation is Happening: Consumers as Brand Creator

The Generosity Paradox: Why Corporate Giving Can Be Perilous